In particular, we find that custom image collages drive heightened levels of engagement on the platform, so don’t be afraid to upload a series from your latest event or another photo op! Tip #5: Be relevant – Publish thought leadership content from within your organizationĬ-suite executives and decision-makers at all levels are always on the lookout for innovative and compelling thought leadership that can inspire the course of their own business. Unique imagery, and especially videos, tend to stand out more on feeds, helping your brand (and Page) get noticed. Make sure your content mix includes plenty of eye-catching visuals. Tip #4: Be flashy – Make use of video and visual content Tap into the Content Suggestions feature if you’re short on ideas. Pages that post at least weekly see twice as much lift in engagement, which in turn leads to greater organic reach, making it more appealing to potential followers. Keeping a steady flow of fresh content on your Page will give it more visibility on member feeds. Tip #3: Be consistent – Post content to your Page regularly ![]() After a few outstanding and recognizable encounters with your brand, they’ll be more likely to follow your Page. Consistently branded content (colors, logos, and tone of voice) will register faster with members who see your posts appear in their feed. Make it easy to get noticed over and over again. Both of these actions are “set it and forget it,” making it simple for others to redirect to your company’s LinkedIn Page. You can also drive traffic to LinkedIn by placing a Follow button to your company’s website and adding a link in your email signature. Drawing attention to your LinkedIn Page from outside the platform is a big win. You’ll find more advanced tips in the following sections: Tip #1: Be findable – Draw traffic from outside LinkedInĭid you know you can optimize your LinkedIn Page for search? Follow our guidance in the linked article to ensure your Page is fully discoverable on search engines like Google. However, even well-established Pages with thousands of followers are encouraged to implement these changes if they haven’t already. These techniques are helpful for businesses newly investing in their Page territory on LinkedIn. Starter Tips and Best Practices for Gaining New Followers You can find pointers on completing and optimizing your LinkedIn Page here. Pages with complete information get 30% more views, and if the content on your company’s Page is clearly useful to people within your target audience, those visiting will of course be more likely to click “Follow.” Complete Your LinkedIn Pageīefore doing anything else, make sure your company’s LinkedIn Page is complete and distinctly appealing to the audience or member persona you want to attract. If you’re wondering how to increase your followers on LinkedIn, you’re not alone.īelow, you’ll find our definitive list of activities for LinkedIn Page follower growth, with everything from tips for beginners, to advanced guidance for companies looking to up their Page visibility and performance. The more followers you have interacting with your Page content, the more followers you’ll get. Followers are the key to organically growing your LinkedIn footprint. ![]() It’s where you can amplify your brand, carve out thought leadership, and make meaningful connections.īut all of this is only possible if your Page gets seen. ![]() For your organization, your LinkedIn Page is the hub of your online business presence. LinkedIn is the place where business gets done online. Editor’s note: Please enjoy this encore post, which was one of our reader’s favorites in 2022.
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